Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Author: Thomas Woll
Language English
Pages: 384
ISBN10: 1556526172
Genre: Nonfiction
Goodreads Rating: 3.82
ISBN13: 9781556526176
Published: April 1st 2006 by Chicago Review Press

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.