One Off: Independent Retail Design

One Off: Independent Retail Design
Author: Clare Dowdy
Language English
Pages: 192
ISBN10: 1856695190
Genre: Uncategorized
Goodreads Rating: 4.00
ISBN13: 9781856695190
Published: April 30th 2008 by Laurence King Publishing

The urge to create an individualized shopping experience is a major trend around the world, such that a new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make a special effort with their exteriors, interiors, and branding to lure in customers. Some are a triumph of ingenuity on a lowbudget, while others are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves. In fact, this trend is now so widespread that the corporate retailers who sparked the reaction in the first place are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele.

One-Off is the first book to address this important retail trend. It covers food, home and lifestyle, fashion and accessories, random gems, and pretenders and guerrilla stores.