Wine Marketing: A Practical Guide

Wine Marketing: A Practical Guide
Author: C. Michael Hall
Language English
Pages: 344
ISBN10: 0750654201
Genre: Alcohol
Goodreads Rating: 3.78
ISBN13: 9780750654203
Published: October 1st 2007 by Butterworth-Heinemann

'Wine Marketing' is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.