Asian Branding: A Great Way to Fly

Asian Branding: A Great Way to Fly
Author: Ian Batey
Pages: 424
ISBN10: 0130664669
Genre: Nonfiction
Goodreads Rating: 2.92
ISBN13: 9780130664662
Published: April 30th 2002 by Pearson Ed Asia

This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020.