Electronic Commerce: A Managerial Perspective

Electronic Commerce: A Managerial Perspective
Author: Efraim Turban
Language English
Pages: 792
ISBN10: 0131854615
Genre: Business
Goodreads Rating: 3.92
ISBN13: 9780131854611
Published: August 1st 2005 by Prentice Hall

Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks.

With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.