More than a billion people worldwide are overweight and over 600 million are obese. This book examines the social and psychological causes of the obesity pandemic in order to determine why this is, and what we can do. It reveals ground-breaking research into the behavior of corporations that relently promote foods high in sugar, fat and salt, with shockingly similar neurological effects to hard drugs. It considers the prevalence of food cues which stimulate our desire to consume.
And it debunks fad diets and drugs, suggesting practical, easily implemented strategies for sustainable weight loss.