Sage Brief Guide to Marketing Ethics

Sage Brief Guide to Marketing Ethics
Author: Sage Publications
Language English
Pages: 218
ISBN10: 1412995140
Genre: Uncategorized
Goodreads Rating: 3.00
ISBN13: 9781412995146
Published: March 14th 2011 by Sage Publications, Inc

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.