The North American beef cattle industry changed dramatically in the twentieth century. The ranch families that survived had to embrace new ideas, new technology, even new breeds of cattle. The Ranch is an oral history told by the very people who came up with the ideas, developed the technology, and bred new strains of cattle. They explain through engaging and memorable stories how the modern industry evolved in recent decades. There's a wealth of intelligence, wit, and charm in their words as well as an abundance of information readers are not likely to find in any other book.