The Management Of Technology And Innovation: A Strategic Approach

The Management Of Technology And Innovation: A Strategic Approach
Author: Margaret A. White
Language English
ISBN10: 0324144970
Genre: Business
Goodreads Rating: 3.76
ISBN13: 9780324144970
Published: by South Western Educational Publishing

In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.